One conversation. Then it's built.
Tell us how your business works.
Your software gets built.
No forms to fill in. No template to drag around. No freelancer to brief. You talk. An AI team designs the brand, writes the copy, assembles the website and app, wires up bookings and payments, and keeps it running. You approve every piece before it goes live.
Your app is being assembled
The AI team interviewed your business and is selecting the parts it actually needs.
How it works
Your business, broken into the parts it actually needs.
The AI team doesn't build generic software. It understands your business, then assembles exactly the modules you need — and leaves out the ones you don't.
The real product, not a mockup
This is the software you'll be using
Captured live from the build studio. The onboarding chat where your business gets understood. The dashboard you run everything from. The project board where your AI team assembles the parts.
You talk. It listens.
The first thing that happens is a real conversation. The AI asks how customers find you, how they book or buy, what you charge, who's on staff. No 40-field form. No multiple-choice quiz that pretends to understand your business.
It shows you what it picked. You approve.
Business type, design family, layout, the parts it chose (and the ones it didn't), brand colors, and the pages it plans to write. Everything is visible before anything is built. Want a different color or a part removed? Say so. It adjusts.
One panel runs the whole thing.
Bookings, content, customers, messages, and the rest of your operations live in one place. Change a price, post an update, or ask for a new feature without leaving the conversation. The orange and black you see here is your brand's voice applied to the software itself.
Early access
Businesses building with Welder right now
"I described my salon in a conversation. Two days later I had a booking website, a brand, and a customer app. I didn't touch a single template."
— Early access tester, salon owner
"The AI team remembered my business from the interview. Six months later I asked for a loyalty program and it just knew what to build."
— Beta user, restaurant owner
"I approved everything before it went live. The team showed me the logo, the website, the app — I picked what I liked. Nothing was forced."
— Pilot customer, consulting firm
Early access builds are in progress. Join the queue to get yours.
Built for your type of business
18+ business types already supported
The platform doesn't build generic websites. It understands your industry — the workflows, the terminology, the regulations, the parts you actually need.
Don't see yours? The AI concierge adapts to any business type during the interview.
What's actually doing the work
One team. Every job covered.
From the first interview to the daily change request, the same AI concierge handles it. It doesn't hand off to a stranger who's never heard of your business.
A concierge that remembers
It interviewed you once. It keeps what it learned. Six months from now, "add a loyalty program" doesn't start with a blank slate — it starts with your business already understood.
Parts that already work
Bookings, payments, events, listings, reviews, commerce, CMS, directory, auth — a library of business parts that have already shipped in real products. The AI assembles the ones you need. It also knows the ones you don't, so you never pay for what you won't use.
A brand, not a description of one
Real logo files — SVG, PNG, favicon, app icon, social. Colors, type, and a written voice that matches how your business actually sounds. Generated to fit your personality, then handed to you as files you can use anywhere.
Words you can change two ways
Edit your site by typing to the AI ("change the homepage headline to X") or by clicking into the content directly. Hours, prices, copy, images, pages, posts — every edit is saved, versioned, and reversible.
An app, not just a site
A website for the people who find you on Google. An app for the people who come back. Both share the same data, brand, and content. Pro and Enterprise ship to the App Store and Play Store as real native apps.
Your data, your database
Each business gets its own isolated database with row-level security. Not a shared table where a bug exposes your customers. You can export and leave whenever you want — no lock-in, no hostage data.
From idea to live
Nine stages. You approve at every gate.
Nothing goes live without your sign-off. The AI team does the work; you keep the keys.
Understand
A conversation about how your business actually runs. How customers find you. What they buy. Who's on staff. No forms.
Design
User types, workflows, screens, permissions, content, and rules — written into a spec you can read and approve.
Brand
Logo files, colors, type, and a written voice that fits your business. You approve the brand before anything is built with it.
Assemble
The AI picks the parts your business needs from the library and wires them together. The parts it didn't pick are listed too, with reasons.
Customize
Every part is configured for you — fields, workflows, labels, navigation, styling. Not a generic install with your logo pasted on top.
Validate
Permissions, user journeys, payments, mobile layouts, and accessibility get checked before you see anything. Broken things don't reach you.
Present
The AI walks you through the finished software the way a dev team would at a demo. You approve it, or you ask for changes.
Launch
Deploy to web, iOS, and Android. Hosting, monitoring, backups, and updates run on their own after that.
Stay on
Add subscriptions, change hours, run a campaign, add a feature — just ask. The team already knows your business. It doesn't start over.
How involved do you want to be?
Three ways to work with the team
Same result. Switch any time. Some people want to drive; some want to be handed the keys.
"Handle it for me"
The team makes the calls and hands you a finished result. You approve or ask for tweaks. For when you trust the work and just want it done.
"Work with me"
You steer, the team drafts and checks. For when you know what you want but need someone to actually build it.
"Let me drive"
You make every decision. The team is there when you ask and quiet when you don't. For when you know exactly what you want.
The parts library
Built from parts that already ship in real products
The AI doesn't write code from a prompt and hope. It assembles from a library of business parts that have already been used in production — and it leaves out the ones your business doesn't need.
Auth & users
Login, signup, password reset, MFA, deep links, roles, profiles.
Bookings
Appointments, service calendar, availability, capacity, group bookings.
Events
Event creation, RSVP, attendance, ticketing, recurring events, locations.
Directory
Business directory, search, filters, categories, detail pages, claim listings.
Commerce
Products, cart, checkout, shipping, pickup, delivery, inventory, returns.
Payments
Stripe and Square, subscriptions, deposits, refunds, payouts, reconciliation.
Reviews
Star ratings, written reviews, owner replies, moderation, display widgets.
Notifications
Push, email, in-app messages, SMS reminders, realtime updates.
Content CMS
Pages, posts, media library, SEO fields, scheduling, drafts, versioning.
Analytics & reporting
Revenue, bookings, traffic, conversion, custom dashboards, exports.
Search
Full-text search, filters, faceted navigation, autocomplete, geo search.
Messaging
Direct messages, conversations, attachments, templates, read receipts.
CRM & sales
Lead capture, pipeline, contact management, follow-ups, deal tracking.
Forms & intake
Custom forms, applications, questionnaires, file uploads, conditional logic.
Invoicing
Invoices, line items, tax, due dates, reminders, PDF, payment tracking.
Loyalty & referral
Points, tiers, rewards, referral codes, repeat customer tracking.
Location & maps
Multi-location, service areas, geolocation, directions, embedded maps.
HR & staff
Employee records, roles, schedules, time tracking, permissions, onboarding.
Memberships
Membership tiers, access control, recurring billing, member portal.
Media management
Photo galleries, video hosting, file storage, CDN, compression, alt text.
+ 21 more module families: inventory, accounting, compliance, education, jobs board, fundraising, social, real estate, restaurant, healthcare, construction, field service, government, and more — see the full library.
How this compares
Not a builder. Not a template.
A team that does the work for you.
The thing competitors can't deliver: someone who actually does the work, at a price a small business can pay.
Agencies — $30–90K and months
Custom build from scratch. You brief them, they bill you, you wait.
Here: The team assembles from parts that already work. Same quality, a fraction of the cost and time. You don't manage a vendor — you talk to your team.
Squarespace, Wix, Bubble — $50–166/mo
You do all the work. You pick the template, drag the blocks, write the copy, fix the mobile layout. Forever.
Here: You do none of it. You describe the business. The team builds it. And it's a real app, not just a website.
AI code generators
You type a prompt, get generic code, and then you're on your own to run it.
Here: The team assembles from business-grade, tested parts — not generated code you have to debug. And it stays running after launch.
Shopify and friends
Great for stores. You're still the one building the store.
Here: You never build anything. You talk to your team. The team builds it. And it's not limited to selling things.
Why it doesn't look like generic AI
Every creative choice goes through a six-role review.
Generic AI shows you the first thing it thought of. Welder doesn't. Every logo, every piece of copy, every design decision passes through a council of six specialized roles before you see it.
Creator
Produces several genuinely different possibilities — not three nearly identical logos with different colors.
Strategist
Asks: does this fit the customer? Support the business model? Appeal to the audience? Work when expanding?
Critic
Challenges: is it generic? Obviously AI-generated? Full of clichés? Resembles thousands of other businesses?
Contrarian
Rejects the obvious. Asks: what would a top professional team do that the first three concepts failed to consider?
Synthesizer
Builds the final direction from the strongest discoveries. Combines structure from one, positioning from another, boldness from a third.
Verifier
Checks against your business facts, the component library, accessibility rules, brand rules, and similarity to existing businesses.
The first idea is never the one you see. For anything important — your logo, your brand voice, your homepage — the first generated answer is rejected by default.
No two businesses look the same
Every design is fingerprinted. And checked against every other business.
Most website builders reuse the same ten templates across millions of sites. Welder doesn't. Every design is built from a 7-dimension genome, fingerprinted, and checked against every other business on the platform. If yours is too similar to another, it's automatically reworked before you see it.
When you publish, your design is compared to every other Welder business. If the fingerprint is too close to another, the system reworks the composition and shows you a different direction. "No two businesses look the same" isn't a slogan — it's enforced in code.
After launch
You don't get a dashboard to manage. You get an inbox.
Most software hands you a 40-button admin panel and calls it empowerment. Welder doesn't. After launch, you get an inbox — things that need your approval, things the team handled, things it noticed. You talk to it. It does the work.
New brand direction proposed — review 3 options
Updated holiday hours on website, app, and Google listing
Booking conversion dropped 12% this week — want a diagnosis?
"Add a loyalty program for repeat customers" → working on it
The detailed dashboard still exists for anyone who wants it. But it's not the default burden. You shouldn't have to become a software manager to run your business.
One change, everywhere
Change a price. Everything connected updates.
When your business changes, your software shouldn't need five separate updates. Change a price, add a service, update your hours — and the website, the app, the receipts, the email confirmations, the staff views, and the reports all update together. One change propagates everywhere it needs to.
Website
Pricing page, booking widget
Mobile app
Service list, checkout
Receipts
Email + PDF templates
Reports
Revenue, forecasts, exports
Your data, your terms
No data hostage. No secret training on your business.
Two things that matter more than any feature: can you leave, and is your data being used against you. Clear answers on both.
You can leave at any time
Export everything — your data, your domain, your brand files, your entire operational blueprint. You stay because Welder provides ongoing value, not because you're locked in. The customer can leave, but leaving means replacing a highly capable operating system — not escaping a hostage situation.
Your data trains for you, not against you
Welder learns your business for your business. It remembers your decisions, preferences, and rules — privately. It never trains on your data to serve other customers unless you explicitly allow it, and even then only with de-identified patterns. Your business is not our training data.
Quality bar
We don't ship screens. We ship complete systems.
Most builders ship a website with a booking form and call it done. Welder doesn't. A system isn't complete because it has screens. It must include all of this — or it's not done.
Designed for your business, not a generic schema
The right people see the right things
Not just forms — actual logic
Nothing dangerous happens silently
What happens when things break
Who changed what, when
Payments, email, calendars — connected
Your data, in usable form
Backups, monitoring, updates
Not a toy
The same platform runs fleets, properties, and governments.
BusinessWelder is the small business entry point — but it's built on the same engine that powers enterprise-grade industry suites. This isn't a website builder that maxes out at a contact form. It's a real operating system.
Welder Fleet
Fleet management for municipalities, construction, delivery, and service fleets — vehicles, maintenance, drivers, inspections, fuel, compliance.
Welder Property
Property operations for apartment portfolios, commercial, hotels, universities — work orders, vendors, turnovers, capital projects.
Welder Field Service
HVAC, plumbing, electrical, home services — scheduling, dispatch, technician apps, customer portals, quotes, billing.
Same core engine. Same AI team. Same quality bar. Your small business gets the same software factory that enterprises pay six figures for — at $30/month.
How this compares
BusinessWelder vs. the alternatives
| Capability | BusinessWelder | DIY website builder | Freelancer | Agency |
|---|---|---|---|---|
| Builds the brand (logo, colors, voice) | ✓ | ✗ | ~ | ✓ |
| Writes all the copy | ✓ | ✗ | ~ | ✓ |
| Assembles website + app + systems | ✓ | Website only | ~ | ✓ |
| Connects payments, email, bookings | ✓ | ~ | ~ | ✓ |
| Stays on after launch — change requests | ✓ | ✗ | ✗ | Extra cost |
| One change propagates everywhere | ✓ | ✗ | ✗ | ✗ |
| No two businesses look the same | ✓ | ✗ | ~ | ✓ |
| Approves everything before it goes live | ✓ | ✗ | ~ | ✓ |
| Time to launch | Days | Weeks of your time | Weeks–months | Months |
| Starting cost | $30/mo | $15–50/mo + your time | $2K–10K project | $10K–50K project |
What you actually get
Website, app, or both. Brand, payments, email — connected.
From one conversation, BusinessWelder builds everything your business needs — and only what it actually needs.
A website
A public marketing site with CMS, blog, SEO, and contact forms. Your story, your services, your content — all editable through plain language.
An app
A PWA or native iOS/Android app. Bookings, commerce, customer portal, staff workspace. Your operations in your customers' pockets.
Both — synced
A website for marketing and an app for operations, sharing the same data, CMS, and brand. One panel runs both. Content published once appears everywhere.
In your connected launch
- A real brand package — logo files (SVG, PNG, favicon, social, app icon), colors, type, and a written voice
- A website and/or app — your choice
- A blog with three modes: the AI writes, the AI helps you write, or you write
- Payments connected — Stripe, Square
- Professional email set up and configured
- Email signatures generated from your brand
- A customer portal, bookings, and commerce — only if your business needs them
- A staff workspace — only if you have staff
- Starter content from the content library
- Ongoing concierge for plain-language changes
What we don't do — and what we do instead
- Don't: give legal advice → Do: organize your business facts and connect legal partners
- Don't: act as your registered agent → Do: connect an approved registered-agent provider
- Don't: operate a bank → Do: coordinate an embedded banking application
- Don't: give tax advice → Do: track deadlines and connect tax professionals
- Don't: file your LLC → Do: guide you through formation and connect a formation partner
- Don't: sign for you → Do: prepare everything and hand you the signature step
Pricing
One monthly price. No fee stacking.
The team builds it, we host and maintain it, you talk to the team for any change. The design gets more refined as the tier goes up — automatically.
Starter
A PWA with the core parts. The AI assembles it. A small "built with BusinessWelder" link appears in the footer.
Growth
A PWA with more parts, no footer link, and room for custom logic.
Pro
Native iOS and Android apps in the App Store and Play Store, all parts, and significant custom logic.
Enterprise
Everything above, plus complex custom parts and a dedicated support contact.
Get started
Ready to meet your team?
Tell us how your business works. Your AI team designs, builds, brands, launches, and runs your software. You approve everything.
Not ready yet? Get a sample build in your inbox:
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